A good business plan writer who is also a thoughtful analyst and strategist will help make any business or business plan better, increasing and assuring chances for success.
We provide business help in many areas, helping avoid business problems from the start or startup, and quickly resolving business problems if they happen.
Integrated Business Plans (IBP) —comprehensive analysis of economic and industry environment, market potentials, competition, technology, cost and expense structure, organization, capital structure, financing requirements with financial implications quantified in pro-forma business model.
Market Analysis —the “front end” of the IBP. Basis of end-user demand, regulatory constraints or incentives, potential market and market penetration profile, demand elasticity, price and technology-based competition.
Marketing Plans —Tactics for implementation of results of market analysis. Definition of target markets and customer categories. Identification of most cost-effective methods of sales, advertising and distribution.
Resource Plans —Analysis of resources needed to provide most cost-effective support to marketing plan: physical plant, equipment, working capital, intellectual property and intangible assets, organization and staffing, compensation, incentives and benefits, management information systems.
Capital Structure —Analysis of mix of debt and equity to finance IBP. Identification of funding sources appropriate to company size. Effect of capital structure on cost of capital.
Organizational Design —Identify skill sets required to effectuate elements of IBP. Assess mix of management skills and recommend accountability structures. Identify staffing needs and assist in recruiting and developing knowledge capabilities.
Acquisition Strategy —Identification of potential acquisition target companies to facilitate efficient attainment of business structure mandated by overall business strategy. Analysis of effect of acquisition on combined market potentials and resource requirements. Analysis of impact of acquisition on competition relative to antitrust considerations. Valuation of acquisition targets to assist with negotiation of purchase price and terms. Assessment of effect of acquisition on value of acquiring company.
Preparation for Sale or Divestiture —Identification of potential buyers based on value enhancement through addition of marketing or production resources. Analysis of resource gaps likely to discourage buyer and recommendation of remedial actions. Valuation of business to potential buyer to assist with negotiation of purchase price and terms.
Reorganization and Recapitalization —Assessment of strengths and weaknesses by analyzing market positioning, competition and resource portfolio. Development of IBP to show investors avenue for return to profitability and enhanced ownership value. Identify funding sources and assist in negotiation of financing terms.
Corporate Finance —Identify sources of debt or equity appropriate for company's resources and prospects. Secured or unsecured debt. Qualify company for introduction. Assist in development of analysis and documentation required by lender or investor and in negotiation of financing terms.
Investment Analysis —Evaluate market prospects. Project unit sales, revenues, costs and expenses to calculate incremental cash flows over project life span for revenue enhancing investment. Project incremental cash flows from cost savings for cost reduction investment. Determine internal rate of return and compare to cost of capital to assist investment decision.
—Identify contingencies of cash-flow determinants with
potential to affect investment outcomes. Assess degree
of variation of investment cash flows likely to result
from various contingencies. Consider potential effects
of macroeconomic and industry variables.
Value Enhancement —Align economic interests of management and staff with ownership through productivity-based incentive compensation. Determine accounting adjustments needed to compute free-cash-flow measure of business-unit profitability. Compute cost of capital and allocate capital base to business unit. Available bonus pool is free cash flow in excess of business unit's cost of capital.
Due Diligence —Identify assumptions underlying financial projections and valuation of investment prospects. Investigate and evaluate basis of assumptions.